According to the report globally, there will be nearly 1.9 billion Internet video users (excluding mobile-only) by 2021, up from 1.4 billion in 2016. The world will reach three trillion Internet video minutes per month by 2021, which is five million years of video per month, or about one million video minutes every second.
Emerging mediums such as live Internet video will increase 15-fold and reach 13 percent of Internet video traffic by 2021—meaning more streaming of TV apps and personal live streaming on social networks. While live streaming video is reshaping today’s online entertainment patterns, virtual reality (VR) and augmented reality (AR) are also gaining traction. By 2021, VR/AR traffic will increase 20-fold and represent one percent of global entertainment traffic.
“As global digital transformation continues to impact billions of consumers and businesses, the network and security will be essential to support the future of the Internet,” said Yvette Kanouff, SVP and GM of Service Provider Business, Cisco. “Driving network innovation with service providers will be key for Cisco to support the needs of their customers who want reliable, secure, and high quality connected experiences.”
The question now is who will win. With a growing market of services like Sling TV, PlayStation Vue, DIRECTV NOW, Hulu, and more its getting crowded.
Some other interesting points:
Wi-Fi and mobile-connected devices will generate 73 percent of Internet traffic by 2021
- 2021 Internet access percentages – Wi-Fi: 53 percent; cellular: 20 percent; fixed: 27 percent
- 2016 Internet access percentages – Wi-Fi = 52 percent; cellular: 10 percent; fixed: 38 percent
Globally, total public W-Fi hotspots (including homespots) will grow 6-fold from 2016 to 2021 from 94 million in 2016 to 541.6 million by 2021.
- Globally, total Wi-Fi homespots will grow from 85 million in 2016 to 526.2 million by 2021.
- Leading hotspot countries: China (170 million by 2021), US (86 million by 2021), Japan (33 million by 2021), and France (30 million by 2021).
Cord-Cutting household traffic is 86 percent higher than average Internet households
- “Cord cutting” refers to the trend in which traditional and subscription television viewing is increasingly being supplanted by other means of video viewing, such as online and mobile video, which are available to viewers through fixed and mobile Internet connections.
- A global cord-cutting household generates 117 GB per month in 2017, compared to 63 GB per month for an average Internet household.
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