New data from DigitalTV Research shows that revenue generated by SVOD services from 138 countries will reach $100 Billion within the next 5 years. Streaming has continued to steadily grow over the years, and 2025 will see revenues doubled from what they were in 2019. Last year, SVOD around the world pulled in $50 million.
In addition, Netflix, Disney+ and Amazon Prime video will account for half the streaming service subscriptions by 2025. In five years, Disney+ will have added 142 million subscribers bringing its total to 172 million. While Netflix won’t see quite the spike in new customers, the streamer will add 91 million new accounts to keep it in the top spot with a whopping 263 million total subscribers.
“We believe that Disney+ will have a huge impact. However, we have lowered our 2025 forecasts by 30 million since our May edition,” said Simon Murray, Principal Analyst at Digital TV Research. “Analysis of Disney’s June results showed a rapid deceleration in subscriber additions after an initial spike in its early launch countries. We expect this to be repeated elsewhere.”
The U.S. is still by far the largest contributor to SVOD revenue, but that’s changing. The U.S. will add close to $18 billion between 2019 and 2025, bringing its total contribution to $42 billion. But its share of global SVOD revenues is headed for a decline, falling from 49% in 2019 to 42% in 2025.
Coming as no surprise, Pay TV revenue is down since its peak in 2016 at $202 billion. Traditional TV is seeing a steady decline with this report showing revenue will fall to $152 billion in 2025. The U.S., China, India, UK and Canada are the top contributing countries to Pay TV revenue.