During the interview Sling TV’s president said, “Well, you know almost every programming negotiation this is an issue and it’s a little bit of, well, it’s actually a big switch from the standpoint that most traditional paid tv companies will say 190 channels for X dollars, right? And I think if you’re shopping around you sort of have this knee-jerk reaction, ‘oh I’m going to get more for this price.’ A couple of months or maybe a year later that doesn’t feel so good, you think, ‘wow I am paying for all these unwatched channels most of them I’m never going to sample. It’s not as if I’m going to learn new habits.’ So with Sling, we break the bundle every chance we get. We get a slimmer package just because we have heard time and time again from consumers ‘I don’t want to pay for what I don’t watch.’”
Don’t expect this to happen soon. Schlichting said that this won’t be happening any time soon.
Other companies see the need to break the bundle. Yet most are still desperately trying to get every dollar they can out of the bundle before the bundle finally breaks. Hopefully, other companies will soon join DISH in their efforts to give customers what they want.
Here is the full interview:
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