Of those who faked an excuse, 76% say they have opted to instead stay home and watch TV or a movie. While nearly half of respondents admit the behavioral, they don’t necessarily feel good about it. According to the survey, 43% of the excuse makers say they have felt feelings of guilt afterward. Women have felt it more than men at 47% vs 39%.
“Everyone has faked an excuse at one time or another to get out of book club or a birthday party,” said Rudolph. “We need to celebrate ‘the joy of missing out!’ JOMO is the new FOMO.”
Beyond, JOMO, Sling is promoting JOSI – Joy of Slinging In. With over 125,000 on-demand titles, Sling and Rudolph are encouraging viewers to enjoy every second of staying in.
“Maya’s the perfect authority to empower consumers to finally say ‘no’ to their plans,” said Michael Ribero, general manager of Brand Marketing at Sling TV. “And, it’s easy to pass on those boring obligations when you have Sling – which features the ability to customize your TV channel line-up and watch thousands of on-demand titles, all while saving hundreds of dollars per year when you switch from cable.”
Are you guilty of skipping plans to stay home and binge watch your favorite show? Let us know in the comments!
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