Sinclair has partnered with ROXi, an interactive music channel, to bring the channel to 31 US TV markets, with additional markets to be rolled out later this year.
“ROXi is expanding what’s possible on broadcast television, and this partnership brings an interactive music experience to viewers in a simple, accessible way—no apps, logins, or subscriptions required. It’s a clear example of how NextGen TV enhances the broadcast experience,” said Skip Flenniken, VP & GM, Technology Business Development, Sinclair.
ROXi offers free music videos, on-demand. NextGen enabled televisions will be able to access the channel in the 31 markets for an “interactive app-like experience.” Viewers can browse videos based on artist, song, mood, or genre. The catalogue has 100 million licensed songs, in partnerships with Universal Music Group, Sony Music Entertainment, Warner Music Group, and MERLIN.
“More than 40 years after MTV first hit American TV screens, ROXi is revolutionizing the way we experience music on TV in the US, turning the TV into a musical hub for the American family again,” said Rob Lewis, CEO of FastStream Interactive. “This isn’t just a music channel, it’s a game-changer for television. ROXi is just the beginning, we’ll be launching multiple non-music TV channels, ushering in a new era of interactive TV across America.”