This week, Sinclair and ROXi announced a new partnership that will offer interactive news from local TV stations. With this new technology from ROXi, Sinclair is rolling out the ability, starting with Las Vegas 3 CW news, to offer the ability to jump to the news you want and skip news stories you don’t want.
All of this will work with ATSC 3.0 Nextgen TV without the need for an app. To do this ROXi takes advantage of the on-demand capabilities of ATSc 3.0. For now, this is just a demo, but it Is hoped that this technology will roll out nationwide, putting news you want when you want available for free over the air on your TV.
Rob Lewis, ROXi CEO said, “This is the world’s first Interactive Local TV News Channel delivered in partnership with Sinclair Inc on NextGen TV and it
represents the future of local TV news. With our FastStream technology, we’ve created the first Local TV News Channel that’s made for the TikTok generation.”
Skip Flenniken, Sinclair’s VP & GM Technology Business Development who partners closely with ROXi on the new FastStream-powered Interactive TV
Channel experiences commented, “This new FastStream powered local TV News experience showcases the full interactive capabilities of NextGen TV and shows how broadcasters can deliver exciting new services into homes across the US.”
ROXi’s Rob Lewis added, “Local TV news has been a core part of American life for more than 75 years with over 800 local News Channels now broadcast daily to TV viewers. Despite this, linear delivery of news content by TV Broadcasters has remained largely the same for three quarters of a century, even though the way viewers consume news media has evolved with technological advances.
Currently, Sinclair is demoing this technology with ROXi at the NAB show in Vegas. A date to roll this out nationally is unknown at this time.
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