So, what is ATSC 3.0 OTA TV? ATSC 3.0 is a new standard that will bring a long list of new features to over-the-air TV. Two main features that will really excite cord cutters are 4K HDR picture with better sound and better over-the-air TV coverage.
There are other great features, such as detailed custom weather alerts and interactive news stories. Yet the biggest selling point for cord cutters is the fact that ATSC 3.0 does a far better job covering a larger area compared to the current OTA TV standard.
“We partnered with Rohde & Schwarz for the installation of the R&S THU9evo to commence our repack efforts about a year ago. This is a very nice product, and Rohde & Schwarz has proven to be an incredible partner for Sinclair by providing great service and support from comprehensive consulting and site surveys all the way to installation, commissioning, proofing and after-sales services,” said Harvey Arnold, VP of engineering at Sinclair Broadcast Group.
Not all 90 television stations will go live with ATSC 3.0 this year. Earlier this year, ATSC said that by the end of 2019 Sinclair will have roughly 26 markets live with the new OTA TV.
R&S said that this new transmitter will not only help Sinclair upgrade to ATSC 3.0 OTA TV but will also save Sinclair 50 percent on energy costs compared to the older conventional transmitters.
Source: TVTechnology
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