“We are entering a new era of broadcast television and our number one priority at Sinclair is to help advance the industry and increase access to broadcast content in the midst of a digital age,” said Sinclair CEO Christopher Ripley. “With the launch of STIRR, we intend to offer audiences an easy, convenient and free way to watch live local and national channels, as well as access a deep selection of on-demand programming.”
At launch, STIRR will offer free access to:
- BUZZR
- Charge
- Cheddar
- Comet
- CONtv
- Dove Channel
- DUST
- Fail Army
- Futurism
- Gravitas
- Mobcrush
- MovieMix
- NASA TV
- Outdoor America
- Pet Collective
- SOAR
- Stadium
- TBD
- The T (Tennis channel)
- World Poker Tour
“Despite the explosive growth of new national over-the-top (OTT) services, local TV station’s programming, especially local news, has remained some of the most popular and desired content to audiences and advertisers alike,” said Adam Ware, STIRR’s general manager. “By creating the STIRR CITY channel format, local TV stations can now extend their programming strength to OTT. STIRR will offer viewers both a new local channel and an extensive local on-demand library relevant to the place they call home.”
STIRR will be available at launch on iOS and Android devices, Amazon Fire TV, Apple TV, Roku, and on the Web at: www.STIRR.com. STIRR will also be developing original channels including STIRR Movies, STIRR Sports, STIRR Life, and STIRR CITY. STIRR plans to add new linear networks monthly growing to over 50 by the end of 2019.
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