Now with the growth in cord cutting, over-the-air TV is once again in the minds of both Americans and business executives.
Back in 2004 the top five over-the-air TV owners Sinclair, Nextar, Gray, Tegna, and Tribune owned about 179 full-powered TV stations. That number jumped to 378 in 2014 and 443 in 2016.
This brings a lot of uncertainty to cord cutting. While companies like Sinclair have long been supportive of cord cutting, it is unknown what the future will bring as more companies see over-the-air TV as a way to be profitable.
We are also seeing a push for local independently owned affiliates from networks such as ABC, CBS, and NBC agree to group bargaining for deals with streaming services. This is likely to mean an increase in the number of local channels available on services such as Sling TV, PlayStation Vue, DIRECTV NOW, and Hulu’s new beta service.
As over-the-air TV companies such as Sinclair grow, it gives them a bigger voice to push for more friendly over-the-air TV terms. Hopefully this will result in better deals for cord cutters.
Source: Pew Research Center
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