In 2018 it was reported that one in four smart TVs sold in the United States was a Roku TV. Roku ended 2018 with 27 million active Roku accounts, up 40% from the same time in 2017. Now it is important to remember that active accounts do not mean active devices. One account can represent as many as 20 Roku players.
A few 2018 highlights for Roku’s 2018 year in review:
- Total net revenue grew 45% YoY to $742.5 million;
• Platform revenue increased 85% YoY to $416.9 million;
• Gross profit was up 66% YoY to $332.1 million;
• Roku added 7.8 million incremental active accounts in 2018 to reach 27.1 million at year end;
• Streaming hours increased by 9.2 billion hours to 24.0 billion;
• Average Revenue Per User (ARPU) increased $4.17 to $17.95 (trailing 12-month basis);
• Roku monetized video ad impressions more than doubled in 2018;
• More than one in four smart TVs sold in the U.S. were Roku TVs.
Put together this seems to have pushed Roku’s stock even higher, which is good news for Roku as it gives them access to more funding and a stronger place to continue to push for future growth.
Source: The Motley Fool
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