Roku has expanded the testing of its redesigned home screen interface to a significantly larger group of users, marking a notable shift from the initial limited testing phase that reached only a small selection of owners last year. The company, known for powering millions of streaming devices and smart televisions worldwide, is now introducing the updated layout to a broader audience that includes longtime subscribers who have relied on the platform for years. This phased approach reflects Roku’s ongoing efforts to refine the user experience while prioritizing deeper content discovery and platform engagement.
The new home screen represents a substantial departure from the traditional interface that many users have grown accustomed to. Previously, the display centered on a customizable grid of installed applications, allowing quick access to favorites like Netflix, Disney+, and Prime Video right from the start. In contrast, the refreshed version adopts a more recommendation-driven structure that places personalized suggestions at the forefront. A prominent “Top Picks for You” section now dominates the upper portion of the screen, featuring algorithmically curated tiles for movies, television series, and live events drawn directly from an individual’s viewing history and preferences. This change aims to surface relevant content more immediately, helping users find new shows or continue watching without navigating through multiple menus.
Below this primary recommendation area sits a condensed “Quick Access” row, which showcases up to 8 apps, such as the Live TV Guide, The Roku Channel, and a few popular streaming services. Users must scroll downward to reach additional rows of suggested content, genre-based browsing options like “What Are You in the Mood For?”, and further app icons. The design integrates sponsored promotions and branded partnerships more seamlessly into the flow, with occasional tie-ins for movies or events appearing alongside organic recommendations. This layout also emphasizes Roku’s own free, ad-supported offerings, including its extensive library of originals and live linear channels, making it easier for viewers to explore those options without switching devices or services.
Here is what the new Roku Home Screen looks like:
The expansion comes after an earlier, more restricted trial in mid-2025 that involved just a select few participants. Feedback from that initial group prompted refinements before the company decided to broaden availability. Now, in early 2026, the rollout has accelerated, reaching owners across various device models, from streaming sticks and players to full Roku televisions. Longtime users, some of whom wish to go back to the old look, can do so in the settings under the home screen options.
For many consumers, the heavier focus on tailored suggestions can streamline content discovery, particularly for those with diverse watching habits spanning multiple genres or services. However, the reduced prominence of user-arranged apps may require additional scrolling for frequent favorites, potentially altering established routines. Sponsored elements, while helping to fund free content options, have sparked discussions about visual clutter in what was once a straightforward home screen.
As the rollout continues, the updated home screen positions Roku as a more dynamic entry point into the streaming ecosystem. It transforms the device from a simple launcher into a proactive guide that anticipates user interests while highlighting partnerships and original programming. For longtime owners, the change underscores the platform’s evolution from a basic streaming accessory to a comprehensive entertainment destination. With the full implementation expected to reach all compatible devices throughout the year, viewers can anticipate a home screen that evolves alongside their preferences, potentially reshaping how millions interact with television in the coming months. This development highlights Roku’s commitment to innovation in a competitive market where personalization and seamless navigation increasingly define success.
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Update: We updated the story to make it clear that the new home screen is still in testing and not a full rollout to all users.