Roku and AdWeek have announced a strategic partnership to bring a fresh perspective to game day viewing with their “Best of Big Game” commercials. The collaboration premieres exclusively in the Roku’s Sports Zone this week and aims to blend Roku’s leading streaming technology with Adweek’s expertise in advertising trends and storytelling.
The joint effort seeks to elevate the viewing experience beyond traditional sports broadcasts by offering exclusive insights into how brands are navigating the rapidly evolving digital advertising landscape. With the initiative, Roku users can expect an immersive exploration of the industry’s latest trends and behind-the-scenes content on the biggest and best ads from Super Bowls of the past and this year’s game.
AdWeek’s Chief Content Officer Zoë Ruderma will serve as host from the New York City newsroom with a look back at a curated selection of short-form videos, featuring:
- Top 25 Countdown: Most Memorable Ads of the Past 25 Years
- Big Game Ads of 2025: Ads You’ll See This Year
- Big Game Trivia
- Your Burning Questions Answered
- Story Behind the Spot (e.g. DoorDash)
- Brands Coming Back
- To Celeb or Not to Celeb
“Roku brings over 90 million streaming households easy access to the content they most want to watch, including a compelling selection of programming around sports,” said David Eilenberg, Head of Content, Roku Media. “Streaming exclusively on Roku, ADWEEK’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience.”
The duo’s “Best of Big Game” initiative will provide viewers not only with the thrill of the game but also with a deeper understanding of the best ads of Super Bowl’s past and how advertising for the Big Game has evolved in the digital age.
“So many fans anticipate and remember the best ads from the Big Game, and Roku will give them a great destination to relive past favorites and get previews for what’s coming up,” said Will Lee, CEO, ADWEEK. “Our editorial team provides a great overview of the history of Big Game commercials and how they have evolved over 59 years to become the pop culture phenomena that they are today.”
As the advertising world continues to pivot towards digital platforms, the partnership between Roku and Adweek underscores a broader trend of convergence between technology and media. Super Bowl LIX will be available to stream for free in 4K, which is a clear indicator that the future of viewing lies in the intersection of cutting-edge technology and innovative content strategies.
A clip of the Adweek and Roku “Best of Big Game Commercials” can be seen here:
