Today Roku and NBCUnivesal announced the launch of the NBC Olympic Zone on Roku. This will be a one-stop location for all things Olympics for the 2024 Summer Games in Paris. Roku owners will find this on the Roku home screen in the menus. This will help Roku owners quickly find more than 5,000 hours of live coverage of the games.
“Creating partnerships like the NBC Olympic Zone on Roku, which emphasize tentpole content in the user experience on our partner platforms, has proven to provide deeper engagement,” said Matt Schnaars, President, NBCUniversal Content Distribution. “NBCUniversal’s coverage of the Paris Olympics will be the can’t-miss event of 2024 and this partnership displays the type of experience we can create with partners like Roku to drive users into Peacock.”
“Our users are going to have an amazing summer with the NBC Olympic Zone on Roku, directing them to Peacock and all the highlights, replays, and live competition coming straight from Paris,” said Tedd Cittadine, Vice President of Content Partnerships, Roku. “This is a unique, exciting opportunity for us, streamers, and sponsors looking to align their brands with this global powerhouse sports moment.”
Roku users can visit the NBC Olympic Zone on Roku to:
- Discoverlive and upcoming events, allowing fansto quickly find and streamthe NBC primetime show and individual sports, highlights, and replays.
- Stay up to date with the MedalCountModule, where fans can keep track of medalstandings of countries competing in Paris.
- Watch pre-Olympics coverage including recaps and highlights,U.S. Olympic Trials, and more streaming live on Peacock.
- Engage with athlete profiles and Olympic-related content.
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