Today, Roku released its Q4 2025 and full year 2025 financial results. In a letter released before the company’s quarterly earnings call, Roku shared that total net revenue for the year was $4.737 billion, a 15% increase year over year.
Roku also shared details about users’ streaming habits in the letter. Streaming hours were up 145.6 billion in 2025, a 15% increase from 2024.
The company specifically called out Premium Subscriptions and the acquisition of Frndly TV as highlights of Q4. Toward the end of the year, Roku upgraded its Content Row, Live TV, and Sports sections to make the interface more user friendly and to promote purchases made directly through Roku. The company says that Q4 2025 was the biggest quarter ever for Premium Subscriptions net adds. This year, HBO Max will be added to Premium Subscriptions and the company plans to grow Howdy, it’s owned and operated streaming service that launched last year.
Sports were also an engagement driver and a major part of Roku’s monetization for the year. In 2025, Roku built on its sports content with live scores, game reminders, and integrating YouTube TV into the Sports Experience. Other partners include DAZN Live Sports, FOX One, Paramount+, Peacock, Spectrum TV, and Xfinity Stream. In Q4, subscription signups from Roku Sports increased by 75% year over year. Major events this year, including the Winter Olympics and World Cup, are expected to grow this area of Roku’s content discovery and monetization even more.
The Roku Channel was the second most popular free, ad-supported service on the platform, measured by engagement in the U.S., according to the report. YouTube holds the number one spot. In December 2025, The Roku Channel hit an all-time high, accounting for 6.3% of all TV streaming, an increase of 4.6% from the previous year.
Device sales were flat year over year, bringing in $592 million for the full year.