Roku, America’s leading TV streaming platform, is set to revolutionize sports viewing with the launch of the Roku Sports Channel. This new, free ad-supported channel, available starting August 12, promises sports fans an unparalleled, always-on experience featuring top-tier sports content owned and licensed by Roku.
A Comprehensive Sports Experience
The Roku Sports Channel will deliver an extensive array of sports programming, providing fans with live and on-demand content. Highlights include:
- Major League Baseball: Catch live MLB Sunday Leadoff games.
- Talk Shows and Analysis: Watch the Emmy-nominated “The Rich Eisen Show” and “GMFB: Overtime.”
- Motorsports: Enjoy the thrill of live Formula E races.
- Roku Originals: Dive into exclusive series like “NFL Draft: The Pick Is In,” “WWE: Next Gen,” and “Fight Inc: Inside the UFC.”
- Exclusive Partner Content: Relive classic boxing matches from Top Rank, explore combat sports from Swerve Sports, and experience high-stakes poker with PokerGO.
A Curated, Lean-Back Experience
Joe Franzetta, Head of Sports at Roku Media, emphasized the channel’s user-friendly approach: “A curated always-on channel that leads our viewer through the wide variety of premium sports content available for free on The Roku Channel, Roku Sports Channel is an exciting addition to our expanding sports offering. We continue to see audiences enjoy the familiar, lean-back experience FAST offers, especially with sports. Sports is one of our most popular channel genres on The Roku Channel, which makes us so excited to make it even easier for audiences to jump into Roku’s standout programming.”
Roku has plans to continually update and enhance the Roku Sports Channel with fresh content. Upcoming highlights include NBA G-League games and the Roku Original documentary “Renee Montgomery: A Radical Act,” focusing on the WNBA star.
The Roku Channel, including the new Roku Sports Channel, is accessible for free with no subscription or sign-up required. Viewers can stream on Roku devices, TVs, TheRokuChannel.com, and via the Roku app on iOS and Android devices, Amazon Fire TVs, Samsung TVs, Google TVs, and other Android TV OS devices.
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