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Roku Is Changing the Rules for Roku Channels (With Hopes of Speeding Up Channel Approvals)

Yesterday Roku posted an update to their Roku Channel certification rules. These changes are aimed at helping new Roku Channels get into the Roku Channel Store with fewer rejections.

“This update supports Roku’s goal of helping publishers pass certification on their first attempt. However, Roku’s channel certification process does not replace a publisher’s own responsibility to QA test the channels they own and operate. Publishers are expected to rigorously test that their channel meets the certification criteria before submitting for publication,” Roku said in a statement on their website.

The performance benchmark criteria are as follows:

A few other changes Roku added include:

These changes may seem small, but Roku is slowly upping the requirements to support more Roku options making it easier for channel creators to develop for Roku.

What do you think of these changes? Leave us a comment and let us know.

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