New data about streaming service performance in Q1 2022 shows that HBO Max saw the most growth during the quarter compared to its competitors, +2% market share since January. This new growth makes HBO Max the third largest streaming platform in the U.S., beating out Disney+ and Hulu according to data from JustWatch.
Disney+ experienced a standstill, while Hulu dropped -1%. Netflix, the longtime leader, suffered -2% drop in Q1, but still remains ahead of its competitors.
HBO Max and HBO ended 2021 with about 73.8M subscribers, exceeding management’s forecast, according to AT&T. The services will likely continue to see growth throughout 2022 after the WarnerMedia Discovery merger has officially closed. HBO Max and Discovery+ are expected to combine into one service.
Currently, HBO Max holds 14% marketshare, behind Netflix’s 23% and Prime Video‘s 19%. Disney+ is not far behind with 13% marketshare, followed by Hulu, Apple TV+, and Paramount+.
