Amazon is teeing up a big streaming moment for golf fans. For the first time, Prime Video will carry live Masters coverage in 2026, giving viewers two hours of action from Augusta National during the opening two rounds.
From 1 p.m. to 3 p.m. ET on Thursday, April 9, and Friday, April 10, Prime’s window will lead directly into ESPN’s coverage, while Paramount+ and CBS will handle the weekend rounds. With the addition of Prime to the mix, the Masters’ primary broadcast and streaming coverage climbs to at least 27 hours, up from 18 last year.
The biggest streaming upgrade is Prime Video’s new “Inside Amen Corner” feed, a stats-driven presentation that will run exclusively on Prime from 10:45 a.m. to 6 p.m. on Thursday and Friday, and 11:45 a.m. to 6 p.m. on the final two rounds. Fans will be able to follow Augusta’s most famous stretch (the 11th, 12th and 13th holes) with a more data-rich viewing experience built for hardcore golf watchers.
The major tournament is giving Prime another sports showcase that could be a strong draw for fans who want live golf, extra analysis, and one more major event they can stream without cable.
Prime Video’s All-Star Masters Broadcast Team
Amazon isn’t treating its Masters debut like a small add-on. The company is rolling out a deep, recognizable lineup of golf voices, broadcasters, and former players to anchor its coverage and elevate the viewing experience:
- Main Coverage Host
- Terry Gannon will host the first- and second-round Masters coverage from Butler Cabin.
- Play-by-Play / Alternate Feed Host
- Justin Kutcher is hosting the Inside Amen Corner alternate feed.
- Experts / Analysts
- Geoff Ogilvy: major champion and part of the Inside Amen Corner team.
- Smylie Kaufman: PGA Tour winner and part of the Inside Amen Corner team.
- John Wood: longtime PGA Tour caddie and part of the Inside Amen Corner team.
- Michael Breed: contributes vignettes during the Inside Amen Corner coverage.
- Special Guests
- Jack Nicklaus is one of many special guests and interviews during the presentation.
A Streaming-First Approach to Golf Coverage
Beyond the big names in the broadcast lineup, Amazon is building its Masters presentation around a modern, streaming-first experience. The same blend of traditional commentary with data-driven insights and alternate viewing options that can be found across Prime’s award-winning lineup is coming to the fairways at Augusta.
As a bonus for golf fans, the Amazon-backed Rory McIlroy: The Masters Wait, a documentary about McIlroy’s long road to completing the career Grand Slam, is available to stream on the platform today. Covering one of the sport’s best players, the doc is a built-in Masters lead-in just days before the tournament begins.
If you already have Prime, you are set for Amazon’s Masters coverage, and if you do not, Prime membership starts at $14.99 per month or $139 per year. Amazon also offers Prime Video as a standalone for $8.99 per month. Either way, you can try the service for 30 days free and decide if it’s the right fit for you.
With Prime Video, members can find movies, series, documentaries, and live sports in one place. The upcoming Masters debut is another strong reason for sports fans to take a closer look at the service.