Prime Video has secured a multi-year licensing agreement with Lionsgate, gaining access to a vast library of films and television series. This deal will bring a wealth of popular and critically acclaimed content to Prime Video subscribers, further strengthening the streaming platform’s offerings.
Under the new agreement, Prime Video will have an exclusive second-run window for Lionsgate movies following their initial release on STARZ. This means that Prime Video subscribers will be able to stream highly anticipated films like the third installment of the Now You See Me franchise and The Hunger Games: The Ballad of Songbirds and Snakes shortly after their theatrical runs and availability on STARZ.
The deal also includes access to a selection of premium titles from Lionsgate’s extensive catalog, including popular franchises like John Wick, Twilight, Divergent, and Saw, as well as Emmy-winning TV series like Nurse Jackie and Weeds.
This agreement significantly expands Prime Video’s content library, providing subscribers with even more options for streaming entertainment. The addition of Lionsgate’s films and TV series complements Prime Video’s existing offerings, which include Amazon MGM Studios content and titles from other studio partners.
The deal is mutually beneficial for both Prime Video and Lionsgate. Prime Video gains access to a vast library of popular content, enhancing its value proposition for subscribers. Lionsgate, on the other hand, secures a new revenue stream and expands the reach of its films and TV series to a wider audience.
This agreement highlights the ongoing competition in the streaming market, as platforms like Prime Video seek to secure high-quality content to attract and retain subscribers. The deal also underscores the importance of ancillary revenue streams for film studios, as they leverage various distribution channels to maximize the value of their content.
The back-to-back theatrical output deals with STARZ and Prime Video demonstrate the continued demand for studio titles in the streaming landscape. This trend is further exemplified by Universal’s similar agreement with Prime Video, showcasing the evolving distribution models for theatrical releases.
As the streaming wars continue, securing exclusive and early access to popular content will be crucial for platforms like Prime Video to maintain their competitive edge. The Lionsgate deal strengthens Prime Video’s position in this battle and provides subscribers with a more diverse and compelling content library.
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