Amazon announced today new interactive and AI-powered features for the NBA on Prime, with an 11-year deal between the league and the streaming platform beginning this season.
The new features announced today include a fully customizable multiview feature, key moments, personalized sports betting tracking with FanDuel, rapid recap, live stats, and an interactive shopping experience.
“Since Day 1, we’ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,” said Jay Marine, Head of Prime Video U.S., Global Sports & Advertising. “As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video’s comprehensive NBA offerings. As we’ve demonstrated through our coverage of Thursday Night Football and NASCAR, our innovation teams are continuously raising the bar and exploring what is possible within our produced coverage and add-on subscriptions.”
Here’s more about each of the new features:
- Customizable Multiview: Prime Sports’ fully-customizable Multiview feature puts control directly in fans’ hands, allowing viewers who subscribe to Prime Video and NBA LeaguePassto simultaneously watch a combination of NBA on Prime and NBA League Pass games across a majority of devices, including smartphones and smart TVs. Unlike traditional offerings, fans are no longer restricted to pre-configured game combinations or limited device options. Fans can further create their ideal viewing setup by selecting their primary game for the larger window while keeping tabs on other NBA matchups in smaller windows, ensuring they never miss a critical moment of action.
- Personalized Bet Tracking with FanDuel: The personalized bet tracking feature presents a dynamic, real-time integration of betting information during live game action. When a fan links their Prime Video profile to their FanDuel account, their active NBA bets will be displayed and updated on the screen, along with relevant progress and won/lost status, providing an exciting new way to connect plays on the court with active bets.
- Key Moments: Key Moments provides fans with easy access to the most exciting and pivotal plays throughout the game in real-time. Utilizing Prime’s proprietary AI models, Key Moments instantly curates only plays that matter, whether it’s a posterizing dunk or a pivotal three-pointer to cap a 10-0 run. At any point in the game, fans can relive or catch up on the growing collection of in-game highlights, each featuring a full description of the play.
- Rapid Recap: Rapid Recap provides a curated highlight reel that brings fans who join a game late up to speed in two minutes or less, ensuring they never miss a moment. Rapid Recap employs AI to compile the most impactful basketball moments for the viewer, and seamlessly transitions them into live action once the recap concludes.
- Stats: Stats provides fans with an easy, intuitive way to check player and team stats throughout the game. Fans can access traditional box score stats, along with advanced stats powered by AWS, all in real-time without ever leaving the live game.
- Shop the Game: Search “shop the game” in the Amazon app or use your remote’s up button while watching games live to find an interactive Shop tab that will send notifications to your mobile device. Look for deals on game-day fashion, and official NBA merchandise from brands like Pro Standard and Game 7.
This season, the NBA on Prime will include a slate of exclusive regular season and post-season coverage. The new global rights deal begins next month and includes 67 regular-season games, including a new Black Friday doubleheader, all games from the Knockout Rounds of the Emirates NBA Cup (including Semifinals and Finals), and exclusive presentations of the NBA Berlin and London Games in January. Prime Video will also have every postseason SoFi NBA Play-In Tournament game, first and second-round playoff games, and Conference Finals in six of the next 11 years.
Coverage starts with a doubleheader featuring the Boston Celtics at New York Knicks at 7:30 p.m. ET, followed by Minnesota Timberwolves at Los Angeles Lakers at 10:00 p.m. ET on October 24.