Competition is heating up with both subscription based services and advertising supported services, like Pluto TV. Recently, Quibi and NBCUniversal’s Peacock have announced that will be ad-supported. HBO Max will be ad-free at launch and will add an ad-supported tier in 2021.
“I see us as very different,” Kuessner said, according to a report from Deadline. “There’s not one company or one platform out there today that truly offers a linear experience much like Pluto. We are curating 80% of the channels that are on our platform, so our editorial team is curating content from multiple suppliers. … We’re not just picking up third-party channels.”
“Pluto has been in this space for six years. Some of the biggest media companies are just getting into the space today. We have a lead in the space and what we do is unique. … Also, Peacock has three tiers. They have their ‘free,’ the pay with ads and the pay without ads. My personal feeling is that free is going to be a front porch to their paid services. They’re going to find out pretty quickly how free does, though, and that model could shift quickly. So we’ll be keeping our eye on that.”
Since Pluto TV was acquired by Viacom for $340 million, the service has doubled its number of active users to nearly 20 million. By joining with Viacom, Pluto TV was plugged into the company’s access to programming along with advertising, giving it the resources to grow and remain competitive.
Shlutz and Keussner wrapped up by commenting on the future of Pluto TV. I am absolutely confident we can continue to grow. … Many of the biggest dominos we have have yet to fall,” Shultz said.
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