In a single day, Plex has added 42 new channels to its library on the Wurl Network, now available to millions of viewers all over the world. New programming includes popular channels like Reuters, The Bob Ross Channel, Game Show Central, Deal or No Deal, Wipeout Xtra, failarmy, The Pet Collective, People Are Awesome and WeatherSpy.
“We’re seeing a big consumer viewing shift towards thematic 24/7 ad-supported streaming channels, making it critical that our channels are widely available across all leading ad-supported streaming services,” said Tony Huidor, General Manager of Digital Networks for Cinedigm. “As we continue to see rapid growth in viewership and in our OTT audiences, we’re excited to make The Bob Ross Channel, CONtv, Comedy Dynamics, and more to come, available for free on Plex via the Wurl Network.”
“We’re pleased to partner with Plex to deliver an extensive lineup of linear streaming channels to viewers around the world on their compelling new live TV service,” said Sean Doherty, Wurl’s CEO. “As streamers increasingly shift their viewing to free, ad-supported linear programming, the Wurl Network is becoming the go-to CTV network for entertainment services like Plex, enabling them to achieve optimized channel performance while maximizing ad revenue.”
Plex plans to continue to add new channels to its lineup in the coming months to keep building a wide variety of free, customizable live TV content.
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