Philo, the popular streaming service, is taking its first steps toward a rebranding effort with the gradual rollout of a new user experience and app update starting today. This comes as Philo, the live TV streaming service that focuses on entertainment and has almost no news or sports, will now look to improve its user experience.
Philo has still not confirmed everything new coming to the service but today we get a look at the new logo. The new logo will start to roll out today on its social media platforms and will slowly be implemented into the app with other changes.
“These initial updates you’re seeing in the app are just the first step in our exciting rebranding journey,” a Philo spokesperson told Cord Cutters News. “We are carefully phasing in changes to ensure a seamless transition for our users. Stay tuned for the full story, which will delve into the reasons behind our new look and our commitment to enhancing the user experience.”
Philo was very clear that these changes will not change the price of Philo.
The rebranding news comes on the heels of Philo’s recent service update, which added AMC+ to its subscription offerings. The company seems to be strategically positioning itself for growth and greater appeal in the competitive streaming market.
Stay tuned for further updates as Philo continues to unveil its revamped brand identity and enhanced user experience. Sadly though we will have to wait and see exactly what all of these changes mean for the future of Philo.