PGA Tour and Twitter have announced a new initiative to engage fans for their return to TV this week. During the Charles Schwab Challenge this Thursday through Sunday, June 11-14, the TOUR will host a “Twitter Multicast” in conjunction with the PGA TOUR LIVE featuring live audio and video commentary from athletes, celebrities and other personalities. This is a first-of-its kind for both sports and Twitter.
The Twitter Multicast will take place on Thursday, June 11 from 1-2:30 pm ET.
“The PGA TOUR is proud to be among the first major sports leagues to return to competition,” said Rick Anderson, Chief Media Officer of the PGA TOUR. “With no spectators on site, we want to work harder than ever to connect our fans to the event, across numerous platforms and devices in addition to the PGA TOUR LIVE, Golf Channel and CBS broadcasts. Working with Twitter on this all-new fan engagement initiative is a nod to how important fans are to the TOUR and our players.”
Some of the big names scheduled for the Multicast include Danny Kanell, Annika Sorenstam, Darren Rovell, Darius Rucker, ABC Bachelor alum Wells Adams, and the guys from the YouTube Channel Dude Perfect.
A full list of the guest commentators across nine video streams:
| CBS Sports: | Charles Davis (@CFD22) and Danny Kanell (@dannykanell) |
| SKY Sports/NBC Sports: | Kevin Pietersen (@KP24) and Conor Moore (@ConorSketches) |
| Discovery/GOLFTV: | Henni Zuel (@hennizuel) and Eddie Pepperell (@PepperellEddie) |
| Golf Digest: | Hally Leadbetter (@hallylead) and David Leadbetter (@davidleadbetter) |
| The Action Network/GolfBet: | Darren Rovell (@darrenrovell), Jason Sobel (@JasonSobelTAN) and guest |
| LPGA: | Annika Sorenstam (@ANNIKA59) and Brittany Lincicome (@Brittany1golf) |
| Celebrity Stream: | Darius Rucker (@dariusrucker) and Golden Tate (@ShowtimeTate) |
| Celebrity Stream: | Dude Perfect (@DudePerfect) |
| Celebrity Stream: | Paige Spiranac (@PaigeSpiranac) and Wells Adams (@WellsAdams) |
“This first-ever Twitter Multicast will give golf fans a viewing experience they won’t find anywhere else,” says TJ Adeshola, head of U.S. sports partnerships for Twitter. “By adding conversation and commentary from a range of Twitter notables to premium golf content, the Multicast will have something for everyone, regardless if you’re looking for real-time reactions, analysis or just some laughs to pair with live footage from Colonial. This is a prime example of how to create a richer, more customized fan experience through the power of Twitter.”
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