In its Q4 Global Video Index report, from Ooyala they reported that mobile viewing now makes up 54% of global video plays, up from 46% a year ago. The report goes on to say that the company expects video plays to account for 60% in the near future.
This is very good news as it shows that more Americans and people around the world are streaming video. As they test out the streaming on devices like phones and tablets it makes this much more likely to be willing ditch traditional pay TV.
When looking at ad-supported video on demand, 56% take place on mobile devices. (The report does not break it down but YouTube likely is a big factor in that.) Mobile has its lowest share in North America, where it represents less than 50% of video starts, more than 10% lower than the Europe, Middle East and Africa region. (Many have speculated that is because Americans are far less likely to take public transportation. That reduces the amount of time outside of the house to watch videos.)
According to the report the largest share of global on-demand viewing, 45%, happens on smartphones, with desktops representing just 44% and tablets only 11%. In North America, viewers watch more long-form video than either short-form or mid-form.
Ooyala also found that more than 47% of the time spent watching videos on smart phones was spent watching long-form content. Snackable, short-form content represented just 40% of time spent watching on mobile devices meaning 60% of the content was long form.
Soruce: Multichannel
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