Are you a cord cutter? Well, you are no longer in the minority, according to a report from Samba TV.
For years cord cutters were often looked at as this weird small group of people who didn’t watch TV. Now according to Samba TV, 52% of Americans no longer pay for cable TV.
You can clearly see this change as broadcasters have increasingly moved content off of traditional broadcast TV to streaming. NBCUniversal has been one of the largest movers of content off of NBC and over to Peacock.
Other hints of this massive shift in how Americans watch TV can be seen in the growth of direct-to-consumer options. Recently the RSNs Bally Sports, Yes Network, and MSG all have launched or will launch a direct-to-consumer streaming service this year.
For younger generations, cord cutting is even more prevalent, according to Samba TV. 65% of Gen Z and 58% of Millennials do not pay for cable TV. 57% of Gen X and 43% of Baby Boomers have also said goodbye to cable TV.
Clearly, the future of TV is online, and it is starting to hurt cable TV networks. One of the places you can clearly see is with reports that RSN Bally Sports will declare bankruptcy later this week. This is expected to have a significant impact on traditional cable TV and how fast sporting events move to streaming over the next few years.
Did you recently cut the cord? Leave us a comment and let us know how long you have been a cord cutter.