We’re past the halfway point of the first 17-game season in NFL history and viewership has increased since last year, according to a study by fuboTV. The sports-oriented live TV streaming platform’s data show spikes in audience viewership and engagement on its platform compared to the same time period last year, which counters claims that US sports viewership is declining.
Compared to NFL Weeks 1-9 (9/9/2021 – 11/7/2021) this season vs. last season on fuboTV, the average user watched +19% more games year-over-year (YoY) in 2021, which is about 2 games per week. When it comes to the NFL, viewers on fuboTV have increased their hours watched per viewer by 23.5% YoY, and their total numbers of hours watched have risen by 166.4%. The total number of viewers watching NFL content increased by 115.6% YoY, and the Dallas Cowboys, Green Bay Packers, Tampa Bay Buccaneers round out the most-watched teams on the platform.
So far this season, Tom Brady played in 2 of the most-watched games on the service. The Man in the Arena took the field when the Tampa Bay Buccaneers traveled to his old team to take on New England Patriots, and when Dallas Cowboys traveled to Raymond James Stadium in the season opener, plus the Kansas City Chiefs at Baltimore Ravens on Sunday Night Football are the 3 most-watched games on fuboTV.
With the costs of NFL tickets expected to increase up to 339% on the resale market, it’s understandable that fans are choosing to watch games on services like fuboTV for only $64.99 per month. Not only are fans able to watch the NFL on FOX, CBS, ABC, ESPN, NBC, NFL Network, but since the streaming service is sports-focused, the NBA, NHL, MLB, and soccer can be found across the service.
More than a dozen RSNs are available for fans to watch their local teams, and with the Multiview feature, Apple TV users can simultaneously watch 4 games on one single screen. Plus, there is something for the entire family, as users can enjoy 109 channels across 3 screens and 250 hours of Cloud DVR space with their Starter package.