Football fans gearing up for the 2025 NFL season received a major update as YouTube announced the pricing structure for NFL Sunday Ticket, the premium package delivering out-of-market Sunday afternoon games. For the third year running under YouTube’s stewardship—following a $14 billion, seven-year deal with the NFL struck in 2022—the costs reflect a slight tweak from last season, offering options for both YouTube TV subscribers and standalone buyers. Whether you’re a diehard fan tracking every play or a casual viewer rooting for an out-of-town team, here’s what you need to know about the 2025 pricing.
In 2025, for YouTube TV subscribers, NFL Sunday Ticket will run $378 for the full season, payable upfront or in four monthly installments of $94.50. This bundle, requiring the $82.99/month YouTube TV Base Plan (up from $72.99 in 2024 after a 12% hike), keeps the total seasonal outlay competitive with last year’s $379 package—adjusted for inflation but not bundled with RedZone, which may cost extra (details TBD). Without YouTube TV, the standalone version via YouTube Primetime Channels is priced at $480 for the season or four payments of $120—a $100 premium over the bundled rate, consistent with prior years. Signups opened today, and you can learn more HERE, with the familiar caveat: plans auto-renew at full price for 2026 unless canceled pre-season.
This is all a price hike from this time last year when, in 2024, the YouTube TV NFL Sunday Ticket costs $349 a year or $87.25 a month for 4 months. The YoUTube plan in 2024 costs $449 a year or four monthly payments of $112.25 a month. But this is the same price the NFL charged when the NFL season started. No word yet if we will again see a price hike as the season gets closer but NFL Sunday Ticket typically offers an early discount if you sign up before the start of the season.
The pricing reflects YouTube’s dual-track strategy since wresting Sunday Ticket from DirecTV in 2023. The YouTube TV bundle pairs out-of-market games with local and national broadcasts (ABC, CBS, FOX, NBC, ESPN), plus features like multiview (up to four games on one screen) and fantasy stat overlays—as it targets cord cutter and cable TV subscribers.
With the NFL season kickoff still months away, YouTube’s pushing early signups, touting unlimited in-home streams and mobile access for household members.
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