ComScore released new data on sales of streaming players this week. According to this data, Roku is not only leading but dominating the set-top box market by a wide margin.
According to these sales figures 18% of all Wi-Fi households in the United States owned a Roku streaming player. The Fire TV was in second with 12% of all Wi-Fi households. Google’s Chromecast came in third with 8%. Apple TV was in fourth with just 5% of all Wi-Fi households.
This data is in line with our own reader surveys. According to our most recent readers survey 72% use a Roku, 42.1% use a Fire TV, 30.5% use a Laptop/PC, and 28.6% use an Apple TV. Chromecast came in sixth at 20.4% just behind game systems.
It seems fairly clear that Roku is holding a solid, comfortable lead over the competition. What is most shocking here is the lead of the Fire TV over the Apple TV. Apple was one of the first streaming media players on the market years ahead of Amazon only to fall far behind it in market share.
Why does Roku dominate the market the way it does? Is it the openness of the OS allowing a wide range of services? Or is it the simple easy-to-use interface and remote? Sadly this survey does not lay out why people are buying Rokus over the competition.
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