While we won’t be seeing subscriber numbers in Netflix quarterly earnings reports anymore, we’ll still be taking a look at the streamer’s revenue and insights about its content. Today, Netflix released a letter to shareholders ahead of a quarterly earnings call this afternoon.
In Q1 2025, Netflix reported $10.54 billion in revenue, up 12.5% year over year. The company says it’s on track with it’s forecast of $43.5-$44.5 billion in revenue for the full year. The growth was driven by an increase in membership and higher pricing, according to the report.
Netflix made note of its ad-supported plans, naming that business as one of the company’s priorities this year.
“Our ads plan allows us to offer lower price points for consumers while creating an additional revenue and profit stream for our business,” the letter says. “We continue to make progress building our ads business. We remain on track to reach sufficient scale with our member base in all ads countries in 2025, and we expect to continue to grow our ads membership from this strong base in the future.”
The other priority for the company is delivering great content. The letter highlights Adolescence (124 million views) and Back in Action (146 million views) as top English-language titles from the quarter.
To continue growing membership and to stay competitive in the streaming world, Netflix says it will continue catering to a global audience, noting that it’s already spending billions every year to develop content outside of the U.S.
“To grow around the world and to delight and satisfy such a large and diverse audience, our strategy is to continuously improve and expand our entertainment offering, starting with great shows and movies from across the globe which first and foremost appeal directly to local audiences because we believe they want to see authentic stories. We then make it easy for anyone, anywhere to watch them.”