A recent study from the Leichtman Research Group, found that 54% of adults have Netflix in their home, and 53% have a DVR, making it the first time that homes with Netflix, a total that includes those that use shared passwords) have surpassed those with a DVR. By comparison, 44% of TV homes had a DVR, versus 28% with Netflix when LRG conducted the study in 2011. The study was based on a survey of 1,211 U.S. households.
“On-Demand and time shifting TV services like DVR, VOD and Netflix have permanently changed the way that people can watch TV,” Bruce Leichtman, president and principal analyst at LRG, said in a statement. “Today, over 50% of households have a DVR and, for the first time in the fifteen years of this study, over half of households have Netflix. Yet traditional TV viewing still exists. For example, 46% of adults agree that they often flip through channels to see what’s on TV.”
The study also found that 82% of U.S. TV homes have a DVR, Netflix, or some other VOD service. About 30% of those homes use two or more VOD service. That means a lot of cable TV subscribers are not only paying for traditional pay TV but also pay fro a streaming service.
Source: Multichannel News
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