Netflix’s Korean drama Squid Game continues to make headlines weeks after its premiere. The thriller is set to generate close to $900 million in revenue according to new reports obtained by Bloomberg.
While Bloomberg is honoring its non-disclosure agreement with Netflix, the reports show Squid Game has made $891.1 million in impact value, while the entire series only cost $21.4 million to produce, which is about $2.4 million an episode.
The documents show Netflix estimates 89% of people who started the show watched at least 75 minutes (more than one episode) and 66% of viewers, or 87 million people, have finished the series in the first 23 days. That means overall, viewers have spent more than 1.4 billion hours watching the survival drama.
The Netflix Original series has recently been confirmed as the streamer’s biggest series launch ever, originally reporting that 111 million viewers tuning in during its first month, but that number is to 132 million people who have watched at least two minutes of the show in its first 23 days.