So how does Netflix plan to make money as it is spending it left and right? The same way George Lucas does—by selling merchandise.
This week Netflix posted a new job announcement looking for a director of licensing, merchandising, and promotion.
Netflix lists the responsibilities of the new job as the following:
- Own licensing of our content across the category landscape (eg. books, comics, gaming toys, collectibles, soundtrack and apparel) including ownership of relationship with retailers and suppliers across geographies.
- Be an internal and external champion of the opportunity, vision, pitch and message with regards to our licensing strategy.
- Identify upstream requirements (legal, financial, business planning, approvals) and downstream creative approach for merchandise development that is relevant, topical and sparks member desire.
- Take a “creative friendly” approach to licensing and ensure appropriate internal stakeholders are involved in key decision-making.
- Develop go-to-market plans (consumer, trade and retail marketing) with retail partners that leads to strong demand for our licensed products.
- Develop and implement a category strategy for growth through mass retail (both e-commerce and physical retail).
Disney makes a lot on its merchandising and it recently broke sale records with sales of Frozen and Star Wars merchandising totaling $1.48 billion in the fourth quarter of 2016. Now Netflix wants a piece of these sales.
So when will we see a flood of new Netflix merchandise? We don’t know because Netflix has not even hired a director yet but before you know it local stores will be flooded with items from Netflix shows.
So what kind of Netflix merchandise would you like to see? Leave us a comment with your must have Netflix gear.
Source: The Street
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