“You really have to earn it first by doing spectacular content that everybody wants to see,” Netflix CEO Reed Hastings said. “But if you do that you can get people to pay a little bit more because then we’re able to invest more and further improve. But we always approach it on a ‘have we earned more viewing from people’ basis first rather than a price-first basis.”
In several areas, Netflix last year raised the price of their HD service from $9.99 to $10.99 per month, and the price of Their 4K package increased from $11.99 to $13.99 per month.
Does this mean your price is going up tomorrow? No, but it seems to be on Netflix mind right now as they look at what they need to do to earn a higher price.
Source: FierceCable
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