Netflix is adding an interactive feature that will give viewers an opportunity to interact with the content they’re watching in real-time.
Real-time voting will be a feature in select live events streaming on Netflix, like the reboot of ‘Star Search.’ Viewers will be able to vote as the event streams, using their TV remote or mobile device if watching in the mobile app.
Netflix CTO Elizabeth Stone shared an announcement about the new feature during the TechCrunch Disrupt event this week. Here’s what she said about the feature.
“If you’re sitting at home watching ‘Star Search’ on your TV, you’ll be able to either on the TV or your mobile phone actually put in a vote that advances or doesn’t advance some of the contestants on the show. So it’s just a very early starting example of the ways that we think content can be more interactive over time, across devices, between TV and mobile, where a member who subscribes to Netflix can actually feel like they’re part of the story, influence the storyline, and feel immersed in that.”
Here’s how to use the new voting feature.
- Grab your remote when it’s time – you’ll be prompted on screen and will have a limited amount of time to vote.
- Make your selection from the options on the screen. Note: You can only vote once (per profile), and your vote can’t be changed after submitting.
- You’ll see the result of each vote during the live episode.
You can only vote if you’re watching live. If you rewind or aren’t caught up, you may miss the voting window.