“We’re honored to partner with the American Cinematheque to preserve the theater’s storied legacy and continue providing remarkable film experiences for audiences. We look forward to expanding programming at the theater in ways that will benefit both cinema lovers and the community,” Scott Stuber, head of Netflix Films, said in a press release.
Netflix said it will invest in renovating and improving the location so it can use the space during the week for special events. Meanwhile, the theater will remain the home for the nonprofit American Cinematheque, which will continue using the location for its own programs and events on the weekends.
Despite its online focus, Netflix has been working to acquire physical locations where it can host its own events, including premieres. Last year, the company also secured a deal for New York City’s Paris Theatre. And while eligibility rules were recently tweaked for the 93rd Academy Awards, having dedicated access to physical theaters will likely help Netflix’s efforts to become a more significant player for industry awards and accolades.
Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!
Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.