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NBC Sports FAST Channel Rebrands as “NBC Sports NOW” with 24/7 Programming and Live Events

NBC Sports is doubling down on free streaming content with the rebranding of its FAST (Free Ad-Supported Television) channel to NBC Sports NOW. Announced today, the revamped platform offers around-the-clock sports programming, including daily talk shows, live events, content marathons, and a brand-new highlight series.

All-Day Access to Premium Sports Content

NBC Sports NOW is now accessible via Peacock and and services like Fubo and Sling offer it, as well as FAST channel distributors like Roku Channel, PlutoTV, Samsung TV Plus, Amazon Fire TV, XUMO, and Crackle. Mobile viewers can also catch the action on the NBC Sports App.

The lineup features a robust weekday schedule packed with top sports talk shows:

Live Sports and Event Coverage

NBC Sports NOW isn’t just talk. It delivers live sports action, including:

Previously featured events include the U.S. Olympic Team Trials (table tennis) and the 2024 BMX Racing World Championships, among others.

New: NBC Sports Highlights Factory

Launching today, the NBC Sports Highlights Factory brings fans curated highlights from across NBC Sports properties, including Premier League matches, college basketball, and more.

Content Marathons

Sports lovers can also binge content marathons featuring event replays and highlight compilations. Past marathons have spanned topics from rugby to the National Dog Show, giving fans diverse options to revisit memorable moments.

With its expansive programming and free accessibility, NBC Sports NOW aims to become a go-to destination for sports enthusiasts across platforms. Whether you’re into live matches, expert analysis, or classic replays, there’s something for everyone on NBC Sports NOW.

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