NBC will partner with Twitch to provide a new way for fans to stream the Summer Olympics. The NBC Olympics Twitch channel will livestream coverage of the Tokyo Summer Olympics and events leading up to them. The content will be geared toward Twitch viewers with athlete interviews, Olympic-themed competition shows, and more.
The NBC Olympics Channel will start live streaming Olympic content one week prior to the Tokyo games which run July 23- August 8. During the Olympics, Twitch will feature daily highlights, interactive shows complete with viewer polls and more to give fans an engaging way to watch the events.
“The way that people consume traditional sporting events is changing. They no longer want to simply spectate; they want to be as close to the action and athletes as possible,” said Michael Aragon, chief content officer at Twitch. “The Olympics present an opportunity for a global fan base to embrace this new world of live and interactive sports. We are thrilled to partner with NBC to give fans in the United States an intimate, front row seat to this iconic sporting event and connect American athletes and fans in a way that can only happen on Twitch.”