“We’ve created an experience that brings Twitter users inside the cars at speeds of more than 200 miles per hour,” said Jill Gregory, Senior Vice President and Chief Marketing Officer, NASCAR. “The live stream is yet another window into our sport that captures all the drama and intensity of NASCAR racing – now available to fans for even more races in 2018.”
Fans on Twitter will experience an in-car camera live stream from the iconic Daytona International Speedway for the first time during the Monster Energy NASCAR Cup Series race on July 7.
This live stream will be accessible for free for logged-in and logged-out users in the United States via NASCAR’s official Twitter handle and connected devices. Real-time race highlights will also be available on @NASCAR, offering fans additional ways to follow the playoffs at home or on the go. On the same screen of this live stream, fans will find a real-time curated timeline of Tweets that capture the best of the NASCAR race live conversation.
“We are thrilled to bring NASCAR’s unique in-car camera back to Twitter in 2018,” said Laura Froelich, Global Head of Sports Partnerships at Twitter. “NASCAR fans will once again be able to watch this live streamed racing action at the same speed as the real-time conversation all in one place on Twitter.”
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