Disney released its live-action Mulan remake over Labor Day weekend and viewer stats are slowly starting to roll in. Earlier we reported the film sent Disney+ mobile app to 674,000 downloads worldwide during its premiere weekend, boosting app installs up by 68% compared to the previous week. Now new data shows that 70 percent of the Labor Day weekend audience was between the ages of 13 and 34.
Part of the reason for that demographic’s clear interest in the film probably stems from childhood memories of when the original animated Mulan was released in 1998.
“Younger adults were clearly planning on watching the movie for a while,” says Mark Orne, executive VP of Screen Engine’s Cross Platform Group.
These stats are being pulled by Screen Engine, a leading Hollywood research firm that started surveying PVOD titles now that COVID 19 has changed viewing habits. The Mulan study reports 54% of those who watched the film say they’d definitely recommend it to a friend, with 60% of parents ready to recommend it. That’s higher than the average taken from stats pulled from other PVOD releases like Trolls World Tour and Scoob.
“What will help Mulan going forward is that it has a good recommend score, and specifically among parents,” says Orne. “My prediction would be that based on patterns of other family movies, moms will start to come in the second and third weekends. The signs are good.”
Mulan is available on DIsney+ with Premium Access for $29.99. In December it will be available to all Disney+ users at no extra cost.
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