Last year, MLB and Facebook had a deal that included the social media platform showing 26 games, many of them exclusive to the site, through Facebook Watch.
Rob Shaw, Facebook Sports Partnership Lead, Leagues & Media said “We look forward to testing a new model for live games, which should help the league continue to reach a younger and more global audience.”
As with content from previous years, MLB will produce each broadcast for Facebook Watch. The broadcasts will include interactive features, content from Facebook users, and social elements. The agreement also includes recaps for every regular season game, the All Star Game, and playoffs which will air on Facebook Watch and allow Facebook users to discuss as a community.
“Collaborating with Facebook will again drive the creation of new ways for us to deliver content to baseball fans that engage on the platform daily,” said Chris Tully, the league’s executive vice president for global media.
While both companies decline to give financial information about the deal, we know that Facebook paid between $30-35 million in 2017 for a non-exclusive deal with 20 regular season games.
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