In a recent survey Hub Entertainment Research, 1,692 viewers in the US were asked about their opinions of different services and what they’re looking for from the services they subscribe to. Here’s what they found.
When asked which TV source they would keep if they could only have a limited number of channels or services, 44% of respondents listed Netflix as their top choice. CBS, ABC, NBC, and ESPN filled out the top 5 answers. Netflix was an especially popular answer with those in the 16-34 category, with 59% of that age group choosing Netflix as their top answer.
Original movies and series were a major factor in making Netflix the favorite platform for survey respondents. Two-thirds of those in the 16-34 age range said the word “original” made them more interested in content. About half of those ages 35+ were more interested in content labeled as “original.”
Originals are a big part of Netflix branding, and 43% of the younger age range associate the word with Netflix specifically, while 22% of those 35+ associate originals with Netflix.
“It would be easy to explain Netflix’s strong position as a must-have TV source by citing the sheer variety of its content—it offers ‘something for everyone’” said Peter Fondulas, principal at Hub and co-author of the study. “Then again, the same can be said of the variety of shows on broadcast networks. Whether it’s a function of a higher level of show quality or of strong branding—or both—Netflix has managed to set itself apart from networks that offer a similarly wide variety of genre choice.”
We want to hear from you – is Netflix at the top of your list of TV sources? Is it original content or the variety that keeps you subscribing? Let us know in the comments!
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