That is over 5 million more subscribers (more than 40% jump) from the last publicly reported subscriber numbers in 2016.
Hulu also announced that they have expanded their on-demand library in 2017 to over 75,000 episodes of television across 1700 titles.
“2017 was a momentous year for Hulu. We took several major steps to become a 21st century direct-to-consumer media company, evolving into both an aggressive SVOD business and a formidable new live TV provider,” said Hulu CEO Randy Freer. “The year ahead is going to be even bigger, as the company invests more in content – live, library and original – as well as technology and data to make Hulu the leading pay TV choice for consumers.”
Other 2017 highlights from Hulu include:
- Hulu took home 10 Emmy Awards – (including the first-ever Outstanding Drama Emmy won by a streaming service) – and two Golden Globes, including the award for Best Television Series – Drama.h
- Consumers aren’t the only ones who love Hulu; brands love it as well. In 2017, Hulu’s advertising revenue reached $1 billion for the first time in the company’s history.
- Hulu viewers have a median age of 31 – nearly 25 years younger than the average broadcast TV viewer (55) – and a median annual household income of $92,000. [ii]
- Hulu With Live TV is already driving strong engagement with its combination of live, library and original content. In December, viewers who subscribe to Hulu With Live` TV spent more time watching content per day than the average linear TV viewer.[iii]
- The top three dramas on Hulu in 2017, based on hours watched, were Law & Order: SVU, This is Us and The Handmaid’s Tale.
- The top three comedies on Hulu in 2017, based on hours watched, were South Park, Family Guy and Bob’s Burgers. Notably, Seinfeld also cracked the top 10—Hulu viewers watched more than 65 million hours of Seinfeld in 2017.
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