“The partnership with Hulu marks ESL’s first original series on an on-demand streaming service, and will showcase the diverse nature of esports through high quality storytelling,” said Nik Adams, Senior Vice President of Global Media Rights and Distribution, ESL. “Esports appeals to a younger, more digitally savvy audience so Hulu is a perfect platform to build out our original content and expose the world of esports to new audiences.”
Tge ESL’s deal will include four unique series that explore the various facets of esports, including athlete training and preparation, news and industry trends, and coverage of ESL’s tournaments. According to Nielsen’s latest study, “The Esports Playbook,” esports fans spend 3.5 hours per week watching digital or streaming content through services.
“Esports is one of the fastest growing areas of media and entertainment, and, through this first-of-its-kind deal with ESL, we can now bring the popular world of esports to Hulu,” said Lisa Holme, Vice President of Content Acquisition, Hulu. “We know our viewers, especially those watching Hulu on consoles, are hungry for this type of content – so we’re excited to offer it on Hulu for the first time.”
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