“Part of our strategy is to have the iconic shows that are timeless,” Craig Erwich the head of content at Hulu told the crowd at the National Association of Television Programming Executives conference in Miami. “As a digital, on-demand platform, we can share this show with the next generation of television viewers.”
“If we could get ‘The Big Bang Theory,’ that’s one of the best comedy series on TV, and it’s not on any streaming service yet,” said Erwich, adding that he probably drove up the price just by mentioning it.
This focus on new deals for older shows does not seem to have lightened Hulu’s focus on original content.
“With the originals, we’re looking to define our brand rather than to fit in a bucket,” he said. “What we really look at is user groups—subscribers who coalesce around the same type of content. You try to look at things through behavior more than what you would traditionally call a demographic.”
His focus also does not seem to end at new content from deals and originals. Hulu has been working hard on a brand-new interface that will replace the current line of Hulu apps on a wide range of apps.
“One of the things we strive for is to not just have the best shows but to have the best environment,” said Erwich. “As we build that out, there will be more content around the shows. People have very personal relationships with television. People talk about how they love their shows, but they don’t say that about their pay television services.”
On top of all this, Hulu will launch a new Live TV streaming service to take on the likes of Sling TV, PlayStation Vue, and DIRECTV NOW in 2017.
While we may not know exactly what shows it may add or what the new Hulu Live service will look like we do know that Hulu is dedicated to improving its service in 2017.
Source: Hollywood Reporter
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