Hulu is Testing Ads When You Pause Your TV

Back in December, it was reported that Hulu was working on ads that would show when you pause your video. Today Hulu started to roll out these ads in partnership with Coke. Now when you pause your video a still ad appears, that takes up a little less than 1/4 of your screen. For now, only ads for Coke are showing but it is very likely that will change int he weeks and months to come as more partners buy up this new ad space.

Update: It turns out other ad partners like Charmin are now showing up on Hulu’s pause screen.

Originally it was reported that Hulu was testing full video ads when you paused your video. These ads rolling out today are only still screen images that promote Coke. Ads like these are not new TiVo, and ReplayTV introduced ads like this in early versions of the DVR. The question is now how will customers respond to new ads like this.

What do you think of this plan? Would that change your views on Hulu? Leave us a comment and let us know what you think.

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