Hulu has started to add 5 ads per commercial break rather than the usual 3 ads per commercial break. Although there are more ads, many of the ads seem to be shorter ads so the rough time is similar if slightly longer.
Hulu seems to be moving to try and bring in more ad revenue by streaming more ads even if they are shorter. Now you do have an option to avoid all ads by switching to the Hulu ad-free subscription option. It costs a little more but does free you from having to watch ads as you enjoy your shows.
In the past Hulu has talked about reducing the number of ads. Now it seems that they are happy to have more ads as long as the overall time is the same.
The problem Hulu is likely to face is the fact that even if the time is the same many will see the additional ads and not the fact that the time is roughly the same.
So the question is will 5 instead of 3 ads over the same time change how you view Hulu.
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