Today Hallmark announced that it is relaunching its Hallmark Movies Now streaming service as Hallmark+ this fall. With this change, Hallmark will also raise the price $2 a month to $7.99 a month or $79.99 a year.
The new Hallmark+ will include more original content exclusively on its streaming service. Subscribers will also get a $5 Hallmark Gold Crown Store coupon every month. Unlimited eCards, rewards, and a surprise gift.
“Hallmark+ marks a seminal moment for Hallmark,” said Mike Perry, President & CEO, Hallmark. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”
The newly rebranded service will launch in the fall of 2024.
Here is how Hallmark describes the new Hallmark+ service:
- Hallmark’s first-ever foray into holiday limited series (Holidazed and Mistletoe Murders) and a reality competition series (Finding Mr. Christmas), bringing its pop culture-revered seasonal content to the streaming space like never before
- Unscripted, aspirational series with an emphasis on heart, home, and community featuring fan-favorite stars like Lacey Chabert (Celebrations with Lacey Chabert), Wes Brown (Ready, Set, Glow!), Ashley Williams (Small Town Setup), and Luke Macfarlane (Home is Where the Heart Is)
- An all-new movie trilogy (Groomsmen) inspired by the success of The Wedding Veil, this time spotlighting the friendship between three leading men played by Jonathan Bennett, Tyler Hynes and B.J. Britt
- An all-new scripted series adaption of KJ Dell’Antonia’s New York Times bestselling novel and a Reese’s Book Club selection (The Chicken Sisters)