Hallmark Channel and Cinedigm have announced they’re expanding their nearly a decade-long partnership by offering digital movie rentals on select titles for the first time. The existing partnership has outpaced transactional business industry trends, which the companies attribute to the channels’ large library and the quality of its original films and scripted series, as well as an engaged fanbase.
“Hallmark is a special studio because their content does more than just entertain, they evoke a feeling of joy and warmth with their passionate fan base,” said Yolanda Macias, Chief Content Officer and Head of Digital Sales. “With so much uncertainty in the world, they remind us of the values we all have in common: the importance of friendship, family and love. Seeing how audiences gravitate towards this content gives us a sense of pride; it’s touching to know that we can play a part in building a connection between the audience and these films by making them available to own and now rent.”
“We at Crown Media greatly value our ongoing relationship with Cinedigm, which allows us to bring our heartwarming, uplifting content to fans anywhere and everywhere, across retail and digital,” said Natalie Vandergast, Vice President Consumer Products. “We look forward to continuing this rewarding partnership in the years ahead as our content offerings and fanbase continue to grow.”