Today FuboTV announced that it is rebranding as Fubo and launching an ad campaign co-produced by Ryan Reynolds.
Fubo says this rebrand will “reflect the company’s emphasis on efficient growth.”
“FuboTV has grown in size and scope, with multiple brands under our global umbrella, since we launched our core cable TV replacement product in 2015,” said David Gandler, co-founder and CEO, Fubo. “Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today. We’re building on this momentum with an updated visual identity and new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to continue to drive profitable growth as we head into baseball season.”
“In a time with seemingly endless options, our new brand campaign shows what sets Fubo apart as a must-have for sports fans,” said Pamela Duckworth, head of Fubo Networks and originals, Fubo. “We worked hand-in-hand with Maximum Effort to bring this concept to life and I’m extremely proud of the content we’re creating together.”
Here is a look at the new Ryan Reynolds-produced Fubo ad:
Fubo says their newly branded logo will be rolling out across all of their apps in the coming months. If you don’t see it yet, just wait it should be showing up soon.